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::
SELECTED ARTICLES |
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Following is
a selection of articles published by Dr. Sudhir Kale: |
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'CRM
in Gaming: It's No Crapshoot!' (UNLV Gaming
Research & Review Journal, 7(2), 2003.)
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'Change
for the Better: Adherence to Change Management
Principles Can Ensure CRM Initiative Success'
(Casino Journal, December 2004.)
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'Know
When to Hold Them: Applying the Customer Lifetime
Value Concept to Casino Table Gaming' (International Gambling Studies, Vol. 3, No. 1, June 2003.)
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'The
Mathematics and Marketing of Dead Chip Programmes:
Finding and Keeping the Edge' (International Gambling Studies, Vol. 4, No. 1, June 2004.)
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'Measuring Customer Experience: Why Delivering Memorable Quality
Service Is Far More Important than Settling for Customer Satisfaction' (Casino Journal,
July 2005.) |
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'What's Happening With Your Advertising Dollars?' (Native American Casino, September 2005.) |
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'Change
Management: Antecedents and Consequences in Casino
CRM' (UNLV Gaming Research & Review Journal, 9 (2), 2005.) |
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'The Elusive Quest for Sustainable Growth (Global Gaming Business, May 2007.) |
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'Mining for Gold in Macau's Slot Market' (International Gaming & Wagering Business, August 2008.) |
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